about
I'm a Creative Director
translating complex technology into human-centered cultural experiences through narrative systems and integrated visual systems.
.Education
2010 - 2012
Pratt Institute I New York
M.F.A in Fine Arts
2003 - 2008
Hongik University I Seoul
B.F.A. in Visual Comm. Design
.work experience
2022— Now
PTKOREA
Senior Art Director
Global Creative Direction: Leading end-to-end creative direction for global flagship brands including Samsung Electronics and Sony Interactive Entertainment across TVC, digital, and social-led campaigns, translating complex technologies into cohesive brand narratives for markets across North and South America, Europe, Asia, and the Middle East.
Confidential Product Launches: Managing unreleased flagship prototypes under strict security while ensuring premium visual execution.
Creative Strategy & Integrated Production & AI Storytelling: Driving creative strategy, campaign development, and cross-functional production while integrating AI-driven concepts and experimental storytelling
2018 — 2022
SET
Senior Art Director
Cinematic World-Building: Led production design for Hyundai, Kia, and K-pop icons (SM, JYP), creating immersive environments.
Spatial Brand Experience: Designed large-scale sets and pop-ups that translated brand values into tangible consumer touchpoints.
Integrated Art Direction: Guided multi-disciplinary teams to ensure premium craft across physical and digital campaign systems.
2012— 2018
Multidisciplinary Creative Strategist
Entrepreneur & Creative Practice
D2C Brand Creation: Founded and operated lifestyle brands (BKMNWORKS, ASTUDIOS), leading brand identity, product design, manufacturing coordination, and global distribution.
Material & Ergonomic Exploration: Built hands-on expertise in textiles, metals, and ergonomic design—establishing a foundational understanding of hardware-integrated lifestyle products.
Gallery Operations & Cultural Programming: Supported international exhibitions and artist relations at Stephan Stoyanov Gallery (NYC), cultivating a refined visual sensibility and exposure to global art discourse.