about
I'm a Creative Lead translating complex technology into human-centered brand narratives through unified visual systems and emotionally immersive experiences.
.Education
2010 - 2012
Pratt Institute I New York
M.F.A in Fine Arts
2003 - 2008
Hongik University I Seoul
B.F.A. in Visual Comm. Design
.work experience
2022— Now
PTKOREA
Senior Art Director
Global Creative Direction: Leading end-to-end creative direction for global flagship brands including Samsung Electronics and Sony Interactive Entertainment across TVC, digital, and social campaigns, translating complex technologies into compelling brand narratives for audiences across North and South America, Europe, Asia, and the Middle East.
Creative Strategy & AI Innovation: Leading AI-driven creative initiatives that explore emerging storytelling and production methodologies, overseeing concept development, narrative design, visual development, and creative direction while advancing AI-powered creative workflows.
Confidential Product Launches: Managing confidential flagship product launches and unreleased prototypes under strict security protocols while ensuring premium creative execution.
2018 — 2022
SET
Senior Art Director
Cinematic World-Building: Led production design for Hyundai, Kia, and K-pop icons (SM, JYP), creating immersive environments.
Spatial Brand Experience: Designed large-scale sets and pop-ups that translated brand values into tangible consumer touchpoints.
Integrated Art Direction: Guided multi-disciplinary teams to ensure premium craft across physical and digital campaign systems.
2012— 2018
Multidisciplinary Creative Strategist
Entrepreneur & Creative Practice
D2C Brand Creation: Founded and operated lifestyle brands (BKMNWORKS, ASTUDIOS), leading brand identity, product design, manufacturing coordination, and global distribution.
Material & Ergonomic Exploration: Built hands-on expertise in textiles, metals, and ergonomic design—establishing a foundational understanding of hardware-integrated lifestyle products.
Gallery Operations & Cultural Programming: Supported international exhibitions and artist relations at Stephan Stoyanov Gallery (NYC), cultivating a refined visual sensibility and exposure to global art discourse.